For over two decades, Alison has remained actively involved in her grain-growing enterprise in Queensland’s western Darling Downs by assisting with financial record-keeping, even after passing the property to her son and daughter-in-law. Agrimaster has been integral to the success of the farming operation since the early 2000s, providing unparalleled efficiency and customer support. The business has expanded into a successful farming venture growing mainly sorghum, wheat and barley, as well as chickpeas, and mung beans.
The journey towards financial empowerment
Alison was introduced to Agrimaster through an agricultural business financial advisor over 20 years ago. At the time, she had no experience with financial management software and relied on an advisor to help her set up codes and allocations.
Navigating the journey to financial literacy, whenever Alison encountered hurdles, she would contact the Agrimaster Customer Success team via email or phone. Each interaction deepened her understanding of the software and empowered her financial independence.
Moving forward
As new farming innovations have emerged, Agrimaster has continually adapted to keep pace with these advancements. The budgeting tool within Agrimaster is much appreciated by Alison’s son. Financial planning and budgeting are integral when making business decisions regarding critical evaluations of these new ideas, as well as the day-to-day running of the farm. Agrimaster enables effortless generation of detailed reports for tracking expenses across categories like chemicals, fertilisers and maintenance of machinery and vehicles.
Meanwhile, Alison focuses on bookkeeping, payroll for both full-time and casual employees, and streamlined account reconciliation. Her recent upgrade to Agrimaster-Plus has allowed her to manage multiple employees more efficiently than ever. Additionally, the EFT system saves Alison considerable time by enabling her to upload a file to their bank for the distribution of payments to suppliers of goods and services.
Alison appreciates how the software evolves to meet farmers’ changing needs, including keeping up with the ATO regulations and Fair Work rulings.
Supporting Aussie enterprises
Alison values Agrimaster not only for its functionality but also for being an Australian company. She believes Agrimaster’s understanding of local farming needs provides advantages over international software solutions. Supporting a local business and having customer service that understands the specific challenges of Australian farmers is particularly beneficial to her operation.
Navigating challenges
Alison values Agrimaster's standout customer support, which has consistently helped her navigate challenges and learn new financial management skills over the years. The support team provided timely solutions, whether she needed help with new features or resolving specific issues. The range of support options—phone calls, emails, help articles and video tutorials—ensured she always found the assistance she needed, tailored to her situation. This personalised approach, distinct from automated responses that are now commonplace, has been invaluable to Alison, enhancing her overall experience with Agrimaster by providing empathetic and expert support that understands their farm's unique needs and complexities.
