Joint-CEO, Agrimaster
David is from a 6th generation farming family from Kojonup, WA and a 2nd generation software business owner.
He graduated from Muresk Institute for Agriculture with a Bachelor of Business in Agriculture before spending the next 9 years managing the family farm business. In 2001 David, his wife Natalie and his father Kent formed the specialist software company, Agrimaster.
David’s mission with Agrimaster is to empower farmers to be successful farm businesses whilst meeting the food needs of the planet. His career today involves writing, speaking about farm business management, plus the unique challenge; navigating the evolution of a 40-year-old software to remain accessible to rural farm businesses with poor quality internet, catering for the demand of online, tech-savvy users and ensuring Agrimaster is solving the constantly evolving challenges of farm business management.